You are not your audience.
You will respond differently, by nature, to someone who is a different age, culture, or gender than you. So why do we constantly market to ourselves?
At Sticky Center, we take a deep dive into market research - demographics, psychographics, behavior patterns and what customers really care about – before we start crafting and delivering messages.
From there it’s all about speaking with the visual cues (colors, styles, graphics) that are comfortable and engaging, and with copy and language that resonates.
You may not be your audience. But you can still connect with them.