We believe good design is engaging without distraction. People make quick subliminal opinions and the design of the piece should draw them in and not make them cringe. Sometimes that means editing to the extreme: refining words, simplifying concepts, clarifying the palette and style. But it always means make it simple for the audience to want to respond.
Our designs work to enhance the intuitive comfort by using elements identified from market research such as what colors the audience prefers, what style of language, overall design, page layout, etc. Working together, they craft the overall attitude and personality of the project.
Good design is also about usability. We make sure to test that any piece we are designing is as easy to use as possible. From websites to direct mail delivered coupons, the customer should always be encouraged to engage, respond, repeat.